News
SS – BOS – Column – May – 2022
As motorsports begins to settle down towards a full season of normalized racing, the focus turns to off-track business matters This month we will take another look at the money aspects of entertainment on racing – where they stand and what’s lies ahead. The reason media matters is the dollars it brings to the sport […]
Read More »SS – BOS – Column – April – 2022
The digital theme continues in motorsports, centering around the fan experience and increasing engagement. This month we will look into the growth of non-fungible tokens (aka NFT) and its use in the sports industry. As another new class of digital asset, NFTs are taking the over the sports world by storm. The increased visibility and […]
Read More »SS – BOS – Column – March – 2022
Another race calendar is underway with excitement filling the paddock. Th current buzz in sports surrounds digital currencies and their push into sponsorships. This month we will look at that optimism and how motorsports is part of the plan. One may ask – what is all this funky terminology. Basically, crypto is a digital asset […]
Read More »SS – BOS – Column – February – 2022
Another race calendar is underway with excitement filling the paddock. Th current buzz in sports surrounds digital currencies and their push into sponsorships. This month we will look at that optimism and how motorsports is part of the plan. One may ask – what is all this funky terminology. Basically, crypto is a digital asset […]
Read More »SS – BOS – Column – January – 2022
The new year is upon the motorsports industry and indications are favorable going into the next season. This month we will review the trends from last year and how they will keep that momentum going forward. This year started with uncertainty over racing schedules and whether fans would be allowed to watch races in person. […]
Read More »SS – BOS – Column – December – 2021
As the current year takes the checkered flag, and the new year approached the starting grid, the sports industry moves ahead with positive outlook. This month we will reflect on the challenges of the past and highlight the future changes ahead. During the pandemic, each sports sector tackled the situation uniquely. The most forward-looking organizations […]
Read More »SS – BOS – Column – November – 2021
The current race season is winding down, and this off-season will start the transition towards the next phase of team ownership. This month we will look at the factors influencing these moves and outlook going forward. Motorsports on many levels has been an expensive proposition. Basically, spend what you can afford, then more. Money equals […]
Read More »SS – BOS – Column – October – 2021
As the racing season starts to wind down, organizations are assessing their performance and charting the course towards the future. This month we will look at how they navigated thru the shutdown and laid the foundations going forward. During the shutdown, sanctioning body officials took the initiative with big changes from a schedule standpoint. Mix […]
Read More »SS – BOS – Column – September – 2021
Race tracks and motorsports businesses continue to contribute to local economies even during the challenges of the last year. This month we will look at how municipalities and governments support their efforts. On the state level, racing is a key part of the fuel that drives the North Carolina business engine. It is the central […]
Read More »SS – BOS – Column – August – 2021
The motorsports industry continues to be a commercial engine. This month we will take a look at influence from a global perspective. Founded in 1914, the Federation Internationale de l’Automobile (FIA) represents the interests of motoring organizations, governs racing events and supports with road safety. The FIA has approximately 245 member organizations from 146 countries […]
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